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Best Budget Runner-Up

Purina Pro Plan Wet Cat Food

Purina Pro Plan sits a step above Fancy Feast in quality while remaining affordable, and it's one of only a handful of brands that follows WSAVA nutritional guidelines. Vets and owners both recommend it.

$25-$40 per 24-pack
Pros
  • Follows WSAVA guidelines alongside Hill's and Royal Canin
  • Backed by Purina's extensive nutritional research
  • More affordable than Hill's or Royal Canin
  • Wide variety of formulas including urinary and sensitive stomach
Cons
  • Contains some by-products and fillers in certain formulas
  • Not as 'clean' ingredient-wise as premium boutique brands
  • Some cats prefer the taste of Fancy Feast over Pro Plan
Why we recommend it

Pro Plan is the sweet spot between budget and quality — it's what you upgrade to when you want vet-approved nutrition without paying Hill's prices.

Reddit user

Purina, Hills Science Diet, Royal Canin, and Eukanuba are the powerhouses of cat food. They are backed by science and follow WSAVA guidelines.