A well-regarded mid-range kids' bike brand recommended across UK and international Reddit threads. Lighter than big-box store bikes with proper kids' components, at a more accessible price than Woom.
Frog hits the sweet spot between quality and cost. It's not as light as a Woom but it's a massive step up from a department store bike, and the brand has a solid reputation among parents who've actually ridden them.
“Frog bikes, Wild bikes , Hoy bonaly , Islabikes (getting difficult to see one with minimal scuffs) and Forme Cubley.”