PCMag's Best Overall CRM pick for 2026, with near-endless customization and deep lead profiles. Covers CRM, accounting, invoicing, and project management in one platform.
Apptivo is the pick for startups that know they'll need to customize everything — it's the most configurable CRM at this price, and 24/7 support means you're never stuck.
“Apptivo CRM is our Editors' Choice winner in the category for its excellent flexibility and deep lead profiles.”
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“All tiers include 24/7 customer support via email and live chat, as well as 24/5 phone support.”
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