rabbit.reviews

Purina Pro Plan Complete Essentials (Senior Formula) vs The Farmer's Dog

Side-by-side comparison based on expert reviews and community consensus.

Purina Pro Plan Complete Essentials (Senior Formula)
Best Overall for Senior Dogs
The Farmer's Dog
Best Fresh Food for Senior Dogs
Price
$55-$90
$60-$360/month
Summary
The most consistently vet-recommended senior dog food across expert and community sources. Meets WSAVA guidelines, backed by feeding trials, and trusted by veterinary nutritionists.
Human-grade fresh food personalized to your senior dog's age, weight, and health needs. Prepared in USDA-certified kitchens with no preservatives — just open the pack and serve.
Pros
  • Meets WSAVA Global Nutrition Guidelines — one of only a handful of brands that do
  • Backed by feeding trials and robust quality-control programs
  • Formulated with input from board-certified veterinary nutritionists
  • Multiple formulas available including salmon/rice for dogs with chicken allergies
  • AAFCO statement confirming nutritional adequacy for life stage
  • Human-grade ingredients prepared in USDA-certified kitchens
  • Personalized meal plan based on breed, age, activity level, and ideal weight
  • No preservatives — shipped frozen, ready to serve after thawing
  • Adjusts your dog's plan as their needs change with age
  • 60% off first purchase makes it easy to trial
Cons
  • Senior-specific formulas are predominantly chicken-based, limiting options for dogs with poultry allergies
  • Premium pricing compared to grocery store brands
  • 30 lb bag pricing can be jarring for owners switching from budget brands like Victor
  • Expensive — $2 to $12 per day depending on dog size
  • Must be refrigerated or frozen; requires planning for delivery
  • Subscription required — no one-time purchase option
Our take
If your vet hasn't already told you to try Purina Pro Plan, they probably will. It's the brand Reddit's dog food community and veterinarians keep circling back to — for good reason.
If your senior dog has gotten picky or you want to maximize nutrition without the guesswork, The Farmer's Dog is worth the premium. The personalization is genuinely useful for aging dogs with specific needs.
Buy
The verdict

Get the Purina Pro Plan Complete Essentials (Senior Formula) if you want overall for senior dogs performance. Get the The Farmer's Dog if you value fresh food for senior dogs more. Both are excellent choices in dog food senior dogs.