Best Plush & Luxurious
Brooklinen Super-Plush Turkish Cotton Bath Towels
$88-$129At 820 GSM, these are the thickest, most blanket-like face and bath towels you can buy — real owners describe them as a treat every single use. Maintains plushness and softness through multiple washes.
what experts say
- >“It excelled in our Textiles Lab evaluations for absorbency and was unanimously rated as soft by our consumer testers.”— Good Housekeeping Institute
- >“The Brooklinen Super-Plush Turkish Cotton Bath Towels are true to their name, offering exceptional plushness and performance. Even after four washes, this towel maintains its comfortable feel. It stays soft right out of the dryer, so it feels like a real treat every time you use it.”— The Spruce
- >“It's important to hang the towels up properly without bunching or folding the material because you might end up with wet spots.”— Good Housekeeping tester
pros & cons
[+] what's great
- +820 GSM — heaviest weight of any top-tested towel, almost blanket-like
- +Maintains softness and texture after 4+ washes in testing
- +Excellent absorbency scores in Good Housekeeping Lab
- +Sheds very few fibers despite extreme plushness
[-] what's not
- -Longer dry time due to thickness — needs to hang fully open
- -No hanging loop despite premium price
- -Requires multiple passes to fully dry off