The gold standard for support — Tempur-Pedic's proprietary foam conforms precisely to your head and neck. Multiple Reddit users in buy-it-for-life threads call it worth every penny.
Tempur-Pedic is expensive and there's no getting around that, but the in-store fitting experience and the material quality are genuinely in a different league. If budget isn't the constraint, this is the endgame pillow.
“Go to a tempurpedic store. their pillows are expensive but excellent and they will fit you for the correct pillow (they have different heights)”