Under $2 a bottle and the GH Beauty Lab's literal gold standard for cleaning hair. Real users — including hair professionals — swear by it over pricier salon brands.
This is the shampoo that beauty lab scientists use to clean their test swatches — that's the highest possible endorsement. At under $2, it's the easiest recommendation in haircare.
“I'm a [hair] professional, so have access to and have used just about every brand on the market. This is my go-to. My hair feels clean, yet not stripped. The smell is a very clean, refreshing scent and all of that in the least expensive shampoo you can buy.”
Customer reviewer via Good Housekeeping · read thread →
“Our chemists call this the 'gold standard' for clarifying shampoos because they use this to thoroughly cleanse hair swatches that will be used for testing all types of hair products.”
Good Housekeeping Beauty Lab chemists · read full review →
“The first time I used this shampoo, I was blown away by how squeaky clean my terribly oily hair could feel. My hair doesn't get as oily as it usually does for a few days after using it.”
GH Beauty Lab analyst Grace Wu · read full review →
“It excels at doing what shampoo is supposed to do: clean oily hair! In fact, this oil-cutting formula is our go-to in the GH Beauty Lab for deeply cleaning strands in all our hair swatch studies.”
Good Housekeeping oily hair review · read full review →
