The most widely used local SEO platform, with hyper-local position tracking down to city level and a project-based campaign structure built for SMBs. Community consensus consistently names it the go-to starting point for local SEO work.
If you're doing local SEO and can only pick one tool, Semrush is the safe bet — it has the deepest local rank tracking, the largest keyword database, and two years of real-world community endorsement behind it.
“My personal recommendation is SEMrush, been using it for the last 2 years. If you only have 1 website and you don't need ongoing tracking, but rather a one off keyword research and backlink gap analysis to export into your own spreadsheet and to run a quick health check, just activate the free trial on SEMrush.”
r/localseo · read thread →
“I view Ahrefs and SEMrush as essentially interchangeable. They provide very similar metrics. Most people seem to generally prefer (or are at least more familiar with) SEMrush.”
r/localseo · read thread →
“The platform's renovated Position Tracking tool includes smart filters that allow you to check which of your target keywords trigger different SERP features... you can set up multi-targeting campaigns that track several locations or devices at once, drilled down by city, within a single project.”
PCMag · read full review →
